Privacy Policy

This Privacy Policy (“Policy”) explains how Smart Bricks (“Smart Bricks”, “we”, “us”, or “our”) collects, uses, discloses, and protects your personal data when you use our website, platform, or services. By accessing or using our services, you agree to the collection and use of your data as outlined in this Policy.

We encourage you to read this Policy carefully to understand how we handle your personal information.

1. Information We Collect

Smart Bricks collects personal data you provide directly and data we collect automatically when you use our platform.

Personal Data includes any information that can identify you, such as:

• Name, address, phone number, email address, nationality, and date of birth
  
  
  

• Identification documents (passport, Emirates ID) if shared during property transactions
  
  
  

• Payment details (where applicable)
  
  
  

• Communications with Smart Bricks, including emails and platform messages
  
  
  

• Data from forms you submit on our platform
  
  
  

• Login and profile information from third-party services if you choose to link them
  
  
  

We may automatically collect:

• Device and browser data, including IP address, referral URLs, and browsing activity on our platform
  
  
  

• Information collected via cookies and similar technologies (see “Cookies” section below)
  
  
  

We only collect data necessary for providing our services and improving your experience.

2. Cookies

We use cookies and similar technologies to:

• Enable website functionality
  
  
  

• Remember user preferences
  
  
  

• Analyse traffic and platform usage
  
  
  

• Provide relevant content and advertising
  
  
  

You may disable cookies in your browser settings, but this may affect platform functionality.

3. How We Use Your Personal Data

Smart Bricks may use your personal data to:

• Provide, operate, and improve our platform and services
  
  
  

• Communicate with you about your account, property opportunities, updates, and support requests
  
  
  

• Customise your experience and deliver relevant property insights
  
  
  

• Send newsletters, marketing materials, and promotions (you may opt out at any time)
  
  
  

• Ensure compliance with legal and regulatory obligations
  
  
  

• Detect and prevent fraud or misuse of our services
  
  
  

We only retain your data for as long as necessary to fulfil the purposes for which it was collected or as required by law.

4. Sharing Your Personal Data

Smart Bricks may share your personal data with third parties under specific circumstances to support the delivery of our services, comply with legal obligations, and improve your user experience. We are committed to sharing only the minimum data necessary for the intended purpose while ensuring your information remains secure and protected.

We may share your personal data for the following purposes:

• To Deliver Our Services:
  We may share data with trusted third-party service providers, including technology, analytics, and customer support partners, who assist in operating, maintaining, and improving our platform and services. These partners may process your data only as instructed by us and are obligated to protect it under strict confidentiality agreements.
  
  
  

• For Payment Processing:
  If you engage in transactions through our platform, your payment information may be shared with payment processing providers to facilitate secure payment collection and refunds.
  
  
  

• To Prevent Fraud and Ensure Security:
  We may share data with third parties to detect, prevent, and respond to fraud, illegal activities, or security threats impacting our platform, our users, or our services.
  
  
  

• For Legal, Regulatory, and Compliance Purposes:
  We may share your data with law enforcement, government agencies, regulatory authorities, or other parties as required by applicable laws and regulations, court orders, or legal processes. This includes responding to lawful requests related to investigations, compliance audits, or to protect the rights, property, or safety of Smart Bricks, our users, or others.
  
  
  

• Business Transfers:
  In the event of a business transaction such as a merger, acquisition, reorganisation, or sale of assets, your data may be shared or transferred as part of that transaction. We will ensure that any receiving party agrees to process your data in line with this Privacy Policy.
  
  
  

• With Your Consent:
  We may share your data with other third parties for additional purposes when you have provided explicit consent to do so.
  
  
  

• For Marketing and Analytics:
  We may share non-identifiable, aggregated, or anonymised data with partners and service providers to improve our platform, understand usage trends, and deliver targeted content and marketing.
  
  
  

• Service Providers and Contractors:
  We may share data with professional advisors, IT service providers, cloud hosting partners, and other contractors who perform services on our behalf, ensuring they use your data only for the purposes specified and maintain confidentiality.
  
  
  

Examples of third-party data sharing include:

• Sharing your contact details with our email service providers to send you platform updates and newsletters you have opted into receiving.
  
  
  

• Providing property-related information to legal advisors, regulatory bodies, or developers when facilitating a transaction you initiate through Smart Bricks.
  
  
  

• Sharing limited data with analytics partners to understand how users interact with our platform and improve performance.
  
  
  

Data Security with Third Parties:
All third-party service providers are contractually obligated to protect your personal data and are prohibited from using your data for any purposes other than those specified by Smart Bricks.

International Transfers:
Some of our service providers may be located in jurisdictions outside the UAE. In such cases, we ensure that appropriate safeguards are in place, and your data is protected in compliance with applicable laws.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal data against loss, theft, and unauthorised access or disclosure.

While we strive to protect your information, no internet-based platform can be completely secure, and transmission of data is at your own risk.

6. Your Rights and Choices

You have the right to:

• Request access to your personal data
  
  
  

• Request correction or deletion of your personal data where appropriate
  
  
  

• Object to or restrict certain data processing activities
  
  
  

• Withdraw your consent for data processing where applicable
  
  
  

You may also unsubscribe from marketing emails at any time by using the “unsubscribe” link provided or by contacting us directly.

Note: If you request deletion of your personal data, this may affect your ability to use certain features of our platform.

7. Data Transfers

Your data may be processed and stored outside the UAE, including in jurisdictions with different data protection laws. By using our platform, you consent to the transfer of your data to such jurisdictions, ensuring that appropriate safeguards are in place to protect your data.

8. Third-Party Links

Our platform may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their privacy policies before providing personal data.

9. Updates to This Policy

Smart Bricks may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. We will update the “Last Updated” date at the top of this page and encourage you to review this Policy regularly.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact:

Smart Bricks
5th Floor, B2B Tower, Business Bay, Dubai, United Arab Emirates
Email: info@smart-bricks.com

We are committed to protecting your privacy while helping you invest smarter in Dubai’s real estate market.