SmartBricks – Privacy Policy

Version

Nov 27, 2025

This Privacy Policy explains how Smart Bricks Real Estate LLC (“we”, “us”, “our”, “SmartBricks”) collects, uses, discloses, and protects your information when you use the SmartBricks web application (“Service”).

By accessing or using SmartBricks, you agree to the practices described in this Privacy Policy.

If you do not agree with this Policy, please discontinue using the Service.

1. Who We Are

Smart Bricks Real Estate LLC
United Arab Emirates
Email: info@smart-bricks.com

We operate SmartBricks, an end-to-end real estate intelligence platform providing property search, valuations, analytics, AI-driven recommendations, investment insights, and marketplace tools.

2. Information We Collect

We collect the following categories of information:

2.1 Information You Provide

This includes:

  • Account details (name, email, password)

  • Contact information

  • Property preferences

  • Saved searches or shortlisted properties

  • Uploaded documents or media (e.g., property photos)

  • Portfolio data (owned properties, valuations, notes)

  • Messages sent through the marketplace or communication tools

2.2 Automatically Collected Information
  • IP address

  • Device and browser information

  • Usage patterns (clicks, pages viewed, search history)

  • Location approximations (country/city level)

  • Cookies and tracking technologies
    (See Section 10 for more details)

2.3 Data from Third-Party Sources

We may receive data from:

  • Property listing APIs

  • Market data providers

  • Mortgage brokers and lenders

  • Real estate agents and partners

  • Publicly available real-estate databases

This may include property prices, listing details, market trends, and financial benchmark data.

2.4 AI-Generated Data

We generate internal analytical data such as:

  • SmartBricks automated valuations

  • PVM scores

  • Risk and investment scoring

  • Market predictions

  • Personalized property recommendations

This is produced using models that analyze your interactions and preferences.

3. How We Use Your Information

We use your information to:

3.1 Provide the Service
  • Enable account creation and authentication

  • Deliver property search, valuations, and analytics

  • Offer personalized recommendations

3.2 Improve Platform Functionality
  • Train and refine our AI models

  • Monitor usage trends

  • Enhance platform performance and user experience

3.3 Facilitate Communication
  • Allow messaging between users, brokers, and agents

  • Send updates or notifications related to your activity

3.4 Provide Financial & Investment Insights
  • Generate valuations, risk assessments, and market intelligence

  • Deliver data-driven property recommendations

3.5 Ensure Compliance & Security
  • Detect fraudulent or suspicious activity

  • Prevent misuse or violations of our Terms

We do not sell your personal data.

4. Legal Bases for Processing

Depending on your region, we may process your data under one or more of the following bases:

  • Consent

  • Contractual necessity (to provide the Service)

  • Legitimate interests (analytics, product improvement)

  • Legal obligations (regulatory or compliance requirements)

5. How We Share Your Information

We may share your data with:

5.1 Third-Party Service Providers
  • Property listing providers

  • Real-estate partners

  • Market analytics companies

  • Cloud hosting services

  • AI model providers

  • Communication or messaging infrastructure providers

These partners help us operate the Service.

5.2 Marketplace Participants

When you choose to engage:

  • Agents

  • Brokers

  • Sellers

  • Potential buyers

  • Financial institutions or lenders

Your messages and interactions may be visible to those parties.

5.3 Legal or Regulatory Authorities

We may disclose information when required to:

  • Comply with UAE laws

  • Respond to legal requests

  • Protect our rights, users, or the public

6. International Data Transfers

As a UAE-based company, your data may be stored or processed:

  • Inside the United Arab Emirates

  • In other countries with adequate data protection safeguards

We ensure all transfers comply with applicable UAE data protection rules.

7. Data Retention

We retain your information only as long as necessary to:

  • Provide the Service

  • Meet legal or regulatory requirements

  • Resolve disputes

  • Enforce our Terms

Users may request deletion at any time (see Section 9).

8. How We Protect Your Data

We use appropriate administrative, physical, and technical safeguards, including:

  • Encrypted data storage

  • Access controls

  • Secure authentication

  • Regular security audits

However, no system is 100% secure, and we cannot guarantee absolute protection.

9. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights:

  • Access your personal data

  • Correct inaccurate information

  • Delete your data

  • Request portability

  • Withdraw consent

  • Object to certain processing activities

To exercise these rights, contact:
info@smart-bricks.com

10. Cookies & Tracking Technologies

SmartBricks uses cookies and similar technologies to:

  • Maintain sessions

  • Store preferences

  • Analyze usage patterns

  • Personalize recommendations

You may disable cookies through your browser settings, but some platform features may not function properly.

11. AI Models & Automated Decision Making

SmartBricks uses AI systems to provide:

  • Valuations

  • Predictions

  • Investment scoring

  • Personalized recommendations

These outputs are estimates only and should not be considered:

  • Financial advice

  • Guarantees

  • Certifications of property value

You may request human review in cases where automated results significantly affect decisions.

12. Children’s Privacy

SmartBricks is not intended for users under 18 years old.
We do not knowingly collect data from minors.

If a minor’s data is discovered, we will delete it.

13. Links to Third-Party Websites

Our platform may contain links to external websites.
We are not responsible for their privacy practices.

14. Changes to This Privacy Policy

We may update this Policy from time to time.
If changes are significant, we will notify you via:

  • Email

  • In-app notice

  • Banner notification

Continued use of SmartBricks after changes means you accept the updated Policy.

15. Contact Us

For privacy or data protection questions, contact:

Smart Bricks Real Estate LLC
United Arab Emirates
Email: info@smart-bricks.com