Legal
Cookie Policy
What this website stores on your device, who gets to see it, and how to change your mind at any time.
Last updated
Who we are
This website is run by Smart Bricks AI Limited, a company registered in the Dubai International Financial Centre (DIFC), United Arab Emirates. Questions about this page go to privacy@smart-bricks.com. Our Privacy Policy explains your rights and how to complain.
The short version
When you first arrive, this website asks what you are willing to let us store on your device. Until you answer, nothing that needs your consent runs: no analytics cookie, no advertising tag, no session recording. Two tools run without asking, a cookieless page-view counter and a bot check on our forms, and both are described below.
You can say no to everything and the site works exactly the same. You can change your answer at any time, and this page tells you how.
We test that order of events, not just promise it here: an automated test loads the site with every tag switched on and fails if a single cookie or stored value appears before consent is given.
What runs without asking
We count page views with Vercel Web Analytics. For each view it records the page address (with any tracking parameters removed), the referring site, your approximate location (country, region and city, worked out from your IP address, which is not kept), your browser, operating system and device type. It also counts each demo request that is sent, with the client type and interest chosen from the form’s fixed lists and nothing else from the form: no name, email or company. It sets no cookie and stores nothing on your device. Repeat views on the same day are grouped by a code Vercel computes on its servers from the request and discards after 24 hours, so it cannot follow you between days or between websites. We use it only to see how the website is used so we can improve it.
If you do not want to be counted, you can object at any time: block scripts from this site in your browser or with a content blocker, or write to privacy@smart-bricks.com.
We also protect our forms with Vercel BotID. Its code is set up on every page, and when you send a form it runs an invisible check in your browser and sends technical signals about your browser to Vercel, so we can keep out automated spam and abuse. It shows nothing and asks nothing of you. The check is needed to accept a form safely, so it is not part of the consent question.
The categories you are asked about
| Category | What it is for | If you say no |
|---|---|---|
| Necessary | Remembering the consent choice you just made | Cannot be switched off; it is the record of your answer |
| Statistics | Which pages and flows people use, so we know what to improve, and which campaign link brought a contact form request | We see anonymous page-view counts only |
There is no “preferences” category to ask you about. The only choice this website remembers for you is closing the news bar at the top of the page, set out under “What this website keeps for itself” below, and that needs no consent.
Every tool that can run, and what it stores
| Tool | What it does | Runs only if you allow | Names it stores |
|---|---|---|---|
| Cookiebot (Usercentrics) | Asks for and stores your consent choice | Always on | CookieConsent |
| Vercel Web Analytics | Cookieless page-view counts | Always on | None |
| Vercel BotID | The bot check on our forms: set up on every page, it runs an invisible check in your browser when you send a form | Always on | Not yet measured: the check runs only on the live site |
| PostHog | Product analytics: gives your browser a random ID so we can see which pages you visit and what you click, across visits, for up to a year. Data is stored by PostHog in the United States. | statistics | ph_phc_…_posthog (a cookie and the same name in local storage, one year: a random ID for your browser); ph_phc_…_session_registered_properties and ph_phc_…_primary_window_exists (session storage, deleted when you close the tab); __ph_opt_in_out_phc_… (local storage, set only if you later say no, so PostHog stays off) |
| Google Analytics 4 (Google) | Traffic reporting: gives your browser a random ID so we can count visits, see which pages people read and how they found us, across visits, for up to two years. Advertising features are off. Data is processed by Google in the United States. | statistics | _ga (a cookie, two years: a random ID for your browser); _ga_VCV199H7Q0 (a cookie, two years: the state of your current visit). If you later say no, Google Analytics stops sending anything and the _ga_ cookie is deleted; _ga can be shared with other Google Analytics on smart-bricks.com, so it stays until it expires or you clear this site’s cookies |
Fonts are served from this site’s own domain, not from a third-party font host, so loading a page contacts no font company.
What this website keeps for itself
Up to three small notes are kept in your browser by this website itself, not by any of the tools above. None of them is a cookie. The first two are never sent to us or to anyone else and cannot tell who you are; each only does something you asked for, so both count as strictly necessary and are not in the consent panel. The third, sb-campaign, is kept only if you allow statistics in the cookie banner, and it is sent to us only with the contact form, if you send it.
| Name | Where it is kept | What it holds, and why | How long it lasts |
|---|---|---|---|
| sb-news-dismissed | Your browser’s local storage | Only if you close the news bar at the top of the page: which news item you closed, so it stays closed on every page. A new news item shows again. | Until you clear this site’s data in your browser |
| sb-news-y: followed by a page address | Your browser’s session storage | How far down that page you were when you left it, so that going back to it or reloading it does not flash the news bar over the page | Deleted when you close the tab |
| sb-campaign | Your browser’s session storage | Only if you allow statistics and arrived from a link with campaign tags (utm_source, utm_medium, utm_campaign, utm_term, utm_content, or a Google Ads click ID: gclid, gbraid or wbraid): those tags. If you send the contact form, they are sent with it and kept with your request, so we know which campaign brought it (see the Privacy Policy) | Deleted from your browser when you close the tab, or when you say no to statistics |
How long these last
Your consent record is kept on your device for twelve months, after which you will be asked again. Cookiebot also keeps a log of your answer on its servers (a random consent ID, the date and time, and a shortened IP address) so we can show what you chose.
The PostHog cookie and its copy in your browser’s local storage last up to one year. PostHog’s session-storage entries are deleted when you close the tab.
The two Google Analytics cookies, _ga and the one named _ga_ followed by our property ID, last up to two years. They are statistics cookies: they are set only if you allow statistics. If you later say no, the _ga_ cookie is deleted; _ga can be shared with other Google Analytics on smart-bricks.com, so it stays until it expires or you clear this site’s cookies, and nothing is sent to Google Analytics from this site.
Changing your mind
Use the Cookie settings link at the bottom of any page to open the consent panel again, change your answer and save it. Withdrawing consent is as easy as giving it: analytics stops at once, and our Google Analytics cookie (_ga_) is deleted. The ID PostHog left in your browser stays until it expires or you clear this site’s cookies.
You can also clear cookies for this site in your browser settings, which removes both the tools and the record of your answer, so you will be asked again on your next visit.
Who processes data for this website
| Processor | Purpose | Cookies set | Where |
|---|---|---|---|
| Vercel Inc. | Hosting, content delivery, cookieless analytics, the bot check on forms | None for hosting and analytics; the bot check is in the table above | United States and its global edge network |
| Cookiebot (Usercentrics A/S) | Asking for and storing your consent choice | Consent record only | European Union |
| PostHog Inc. | Product analytics | Only after consent | United States |
| Google Ireland Limited and Google LLC | Website traffic reporting (Google Analytics 4), with advertising features off | Only after consent | United States |
| Infobip (Infobip Limited, UK, or the Infobip company named in our contract) | Sending the email your contact form submission becomes and the confirmation email we send you, and keeping your request as a contact | None | European Union by default |
| Slack Technologies Limited (Ireland) | Posting a copy of your contact form submission to our team’s Slack channel | None | United States, or the data region the workspace has chosen |
| Google (Workspace) | The mailbox that receives contact form submissions | None on this website | Google’s data centres, as set by Google Workspace |
Transfers outside your country are covered as set out in our Privacy Policy.
The platform is different
The Smart Bricks platform at app.smart-bricks.com is a signed-in product. It needs cookies to keep you logged in, and it has its own cookie and privacy notice, which apply when you sign in. Nothing on this page describes it.
If this changes
If we add a tool that stores something new, it goes into the consent panel and into the table above on the day it ships, and it stays blocked until you allow its category.